About the Study
This report explores how Indian consumers discover, evaluate, and build trust in D2C skincare brands, from initial product discovery to repeat purchases. Based on qualitative interviews, it examines the role of social media, influencers, reviews, ingredients, and personal experiences in shaping buying decisions.
The study reveals that trust is built through continuous verification rather than marketing claims alone. It highlights the importance of transparent product information, credible proof, personalized recommendations, and consistent product performance in driving customer loyalty and long-term brand preference.
The study reveals that trust is built through continuous verification rather than marketing claims alone. It highlights the importance of transparent product information, credible proof, personalized recommendations, and consistent product performance in driving customer loyalty and long-term brand preference.