Discover how we empower businesses across diverse industries with innovative solutions and strategic insights.

Brand Strategy & Guidance

Craft compelling brand narratives to strengthen market presence and customer loyalty. Our team collaborates with you to define your brand’s unique voice, ensuring consistency across all touchpoints.

Consulting

Expert advice to navigate complex business challenges and drive growth. We provide tailored strategies to optimize operations and achieve sustainable success.

Creative Effectiveness

Measure and optimize campaign creativity for maximum impact and engagement. Our data-driven approach ensures your creative efforts resonate with your audience.

Customer Experience

Enhance customer satisfaction with seamless, personalized interactions. We design journeys that delight customers and foster long-term loyalty.

Data Collection

Gather actionable insights through precise and reliable data acquisition. Our robust methodologies ensure high-quality data to inform your decisions.

Innovation Testing

Validate new ideas to ensure successful product and service launches. We conduct rigorous testing to refine concepts and minimize risks.

Market Sizing & Research

Understand market potential and trends to inform strategic decisions. Our in-depth analyses provide clarity on opportunities and competitive landscapes.

Media Mix & Effectiveness

Optimize media strategies for better reach and ROI across channels. We analyze performance to allocate resources effectively and maximize impact.

Retail Optimization

Boost store performance with tailored layout and merchandising solutions. Our insights enhance the shopping experience and drive sales.

Shopper Behaviour

Analyze purchasing patterns to enhance sales and customer engagement. We uncover insights into consumer preferences to refine your strategies.

Sustainable Transformation

Integrate eco-friendly practices for long-term business resilience. We help you adopt sustainable strategies that align with your values and goals.

Ready to Unlock Actionable Insights?

Let our research experts help you make data-driven decisions with confidence and precision.

Voices that Inspire

Real Stories, Real Experiences – See What Our Clients Say!

"IRA doesn’t just deliver data – they deliver direction. Their insights helped us make a confident go-to-market decision that paid off within the first quarter. "

Head of Marketing

FMCG Brand

"The team’s attention to detail and agility stood out. We needed fast turnaround and actionable recommendations – they nailed both."

VP, Strategy & Growth

Fintech Company

"IRA was like an extension of our internal team. They understood our problem, asked the right questions, and gave us a roadmap we could act on immediately."

Co-Founder

Quick Commerce Startup

"IRA is really a good place to work and with helpful people around."

Shreyan Nanda

"I'm really happy with my work that I received from IRA."

Satyabrata Mishra

"Job well done in hassle free manner. I got the exact outcome I required. Keep up the good work."

Manisha Manaswini