Access rigorously verified operational insights, regional macro-trends, and structured data modules recorded across tier-1 to tier-4 Indian consumer markets.
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Insights2 Available
Consumer Understanding
UPI, Consumer Behaviour & Platform Loyalty
This document outlines the qualitative phase of an IRA study on UPI payments and consumer behaviour. It includes interviews, analysis, and survey development.
17 Pages 415 KB July 2026
Consumer Understanding
From Scroll to Cart
This qualitative IRA study explores how Indian Gen Z discovers, evaluates, and purchases products in the digital age, revealing the key factors driving trust, verification, and buying decisions.
35 Pages 1.49 MB July 2026